If you're driving on the M4 anytime soon, keep your eyes peeled for the Fantastic Beasts and where to find them bespoke billboard we designed on the Alfa Lava building.
DULL, BUT ESSENTIAL INFORMATION TO UNDERSTAND THE FOLLOWING BLOG POST
My name is Melissa Gelman. My British alter ego is Mel, at least that’s what they call me here. I grew up in New Jersey (also known as ‘Jur-zee’), but now live in Boston pursuing a degree in advertising — because disappointing my doctor parents is just too damn easy. I’m here, in London, continuing my studies and interning at WTF.
ACTUAL - MAYBE INTERESTING - BLOG POST
Unlike the typical existential college student constantly questioning, yet perpetually slothful, I always had a clear vision of my future. At five I was going to be a ballerina, practicing pirouettes until I was dizzy. At ten, a fashion designer, cutting up clothes and sewing them back together. Now, a copywriter, joining every possible advertising club on campus. Alright, so maybe my tenacious life plan changes every few years, but at least I have some sort of direction.
My direction has yet again shifted as I crossed the pond to London for my life-changing, eye-opening, insert another over-dramatic phrase study abroad experience. For the Nth time, I ask myself “WTF am I doing?”
Interning at WTF Creative has given me some insight on this colossal question. So far I have learned these to be the requirements of my potential profession. Singing out loud in the office should not only be allowed, but expected. The bathroom should not be an arm’s length away from the workspace — it should be out the door and around the corner. And most imperative, creativity must be at the epicentre of my career. I thrive (yes I said it, thrive) on creativity.
So maybe I’m still not entirely sure where I fit in, but I am annoyingly optimistic that I will figure it out and — get ready for it — have fun on the way.
Today Google launch its smartphone augmented reality system, Tango. Its taken a few years for its release, and with only a handful of apps available, it's still early days for the new tech. Expect it to be on more Android devices next year, as of now its only ready for Lenovo's Phab2 Pro. The scope for this sort of technology is huge, as a more basic system was used in the successful Pokémon Go game. Check out the various app trailers below ranging from Games to Interior Design.
Vine founders Rus Yusupov and Colin Kroll are hoping to bounce back from the recent termination of their afore mentioned social platform with new project the HYPE app.
Hype is somewhere between Twitter's Periscope and Snapchat. HYPE allows you to broadcast live video while at the same time be able to add music and animations to their video. The video stream then can be shared on all other social platforms.
The people in this promo are enough to make you never download the app, but there could be some interesting uses for this.