It’s been about six weeks and yesterday was the first day agency cat DiscoSteve sat on my lap—a thrilling highlight of this week to say the least.
REALITY, WITH A LITTLE LESS PRESSURE
If being an intern at WTF has revealed anything to me (aside from cat interactions), it is how amazing it is to work with real clients. Even better is that the intern’s work comes with a little less pressure. I’ve been able to practice with creative brainstorming, copywriting and design formats for the same briefs the rest of the team is working on. The difference is that I’m here to learn and contribute ideas where I can, so if it’s shit it’ll be okay—but if an idea makes the cut, the intern ego swells just a tad.
I’ve been getting a lot of copywriting experience in the past few weeks, and I’ve learned that it requires a lot of reworking before making it to the final copy. You become quite intimate with clients, learning and relearning anything about them that will lead to some inspiration. Also, thank god for spell check because it even feels like I’ve had to relearn the English language at times to make sure words are spelled and used correctly by the best of British standards.
TIME IS RELATIVE
Ironically, six weeks feels like an incredibly brief but also a decently long period of time. It’s short enough to feel like you’re still experiencing and learning things for the first time, but is also long enough to build routines and feel comfortable in new surroundings. It also seems to be roughly the amount of time necessary to attain DiscoSteve’s love. My brilliant limbo of time continues, and I’m grateful for the balance of stress-free creative practice and exposure these six weeks at WTF have given me. I’m continually reminded that the beauty of studying and traveling abroad—and of course working in the advertising world—is the endless opportunity for refreshing experiences, regardless of how temporary.
Happy Friday, and cheers to DiscoSteve!